Wednesday, August 19, 2009
By the word “Curious” means people want to learn more about the product and the advertisement. How do Advertisers induce curiosity in viewers? Apparently, anything tacit or incomplete induces curiosity in viewers. There are people who wait for the ads to come, keep tracking whether the sequel to the ads have come and so on. This is exactly how customers must be involved in the promotion of the product. I remember the “Coming Soon” advertisements of Pepsi which was a huge success and most spoken about commercial. Pepsi-man, the cartoon character became a household name in Japan. Pepsi has been very aggressive in its ad campaigns both by using celebrities and innovation. Even after years of tons of innovative ads of products, this has carved a niche in the hearts of people. What made it famous was its uniqueness. Just because an ad induces curiosity does not mean it will be famous. Then what stops the other brands to follow suite? Not all kinds of products will be able to crawl through the competition using the same strategy. Not all products can create unshakable brand equity by using a similar strategy. There are so many other strategies other than sequels to make people involve themselves in the brand.