Is the idea rather quixotic? or is it a reality of the not so far away future?
I wonder if endorsement by a President or any official who is a representative of the state would amount to unfair trade practice and violates the right to fair competition. One is compelled to say of course! But, i'm not too sure. maybe if i gave this debate a little more thought and rolled with it a while, i could come up with an argument proving any such hypothesis wrong.
Speaking of hypothesis, Let me reinforce the point here that Research Methodology in Marketing only considers a proven hypothesis a theory.
Going back to the question of Politicians as endorsers, perhaps it would be appropriate to hypothesize Politicians can Endorse effectively (and fairly) programs such as a communication directed towards discouraging drug usage among school goers. Brands like 'Say no to drugs' drive in Boston could probably use them. But then again, would a campaign be a Brand?
Phew! many seemingly unrelated questions this 'debate' has thrown up hasn't it.
like a mind mapping session at the office :)