A product can sell only when it can satisfy a need of the consumer. these needs can be of any form. one such need is safety! of course, when it comes to danger, women and children face the greatest threats in society. Working women not only have to balance a professional career along with domestic duties, but also guard themselves of harassment, molestation and rape!
Many products are available to assist women in guarding themselves- from the quintessential pepper spray to protection wear(don't ask me what these are!).
Thus we see that even danger is an opportunity to base a business. It can also be marketed in itself! Take the case of extreme sports like bungee jumping or mountain biking. Those who love to get an adrenaline rush flock towards such products. People want to experience near death but not death! safety in such cases is of the highest order. investments are highest in safety measures and quality of equipment but, the profit margins are high if one can maintain a reasonable level of takers over time.
so now, who among you wants danger for a business? while you figure out, let me go take a leap!
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