Beauty is of course a hot selling 'commodity'. Man or Woman, Boy or Girl, we all want to look beautiful. Spectacles are traditionally associated with 'nerd' and 'nerd' essentially means zero glamour. The common problems associated with contacts though are itching sensation due to dryness and infection. acuvue advance with hydraclear is one of the products that have been designed to specifically address those issues.
This is a classic case of understanding the customers need or pain point and delivering value as per that understanding. The first rule of product design is to answer the question "what is the value I am delivering?"