This is a classic case of understanding the customers need or pain point and delivering value as per that understanding. The first rule of product design is to answer the question "what is the value I am delivering?"
Wednesday, June 16, 2010
Contact lenses and Beauty
Beauty is of course a hot selling 'commodity'. Man or Woman, Boy or Girl, we all want to look beautiful. Spectacles are traditionally associated with 'nerd' and 'nerd' essentially means zero glamour. The common problems associated with contacts though are itching sensation due to dryness and infection. acuvue advance with hydraclear is one of the products that have been designed to specifically address those issues.
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Hydraclear is a non irritant solution for the contact lenses dip. I recommend it as well for people who have eyes that easily irritable.
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