Get a better brand visibility

The days of word of mouth selling are gone. The competition one has to face up for the world is getting filled up with business competing for the same share of the pie. Going online is the most viable option that is available is to bring out your company in the virtual domain. Being an online company is not a joke any more. The real gold is now being able to communicate and interact with your customers online. The moment they know that the company is adopting the latest practices in marketing it will make them interested. Marketing has moved on to the new age of going online and a strong force to reckon with in the digitalization era.
Getting your target customers to come to you is another marketing challenge one has to face with the visibility of your web page in question. To get a good advantage over the other online companies and to gain market share one needs to have a good page rank. This is not an ordinary feat that can be achieved easily. One can get a front page visibility in Texas Local Directory or in the California Local Directory.
Now one might think that to reach such a position a lot of money needs to be spend on the promotional activities. But in reality the cost involved is less compared to advertising you need to do for the other media promotions. So to get into Illinios Local Directory front page you need not burn a hole in your pocket. It all depends on a small search engine optimization. This is a low risk venture that can give you spectacular returns and visibility in the cyberspace. So what are you waiting for to bring up your business out in the open, go for it.

The wheels that roll on smoothly

Everybody has a dream to own a machine that has got the killer looks. For males it all boils down to getting their car look like mean machines with the power to silence their rivals. Cars mean the world to men of action and substance. So it is quite clear that one needs to upgrade his car from the stock parts that he has from purchase. To get a performance upgrade that will match the sports types running on the street one need the help of professionals.
The brand that we all aspire for is the ever young and sturdy chevy brand. This iconic brand has got it all, the killer looks and the ability to turn heads in its way. Chevy accessories are available which can give a completely new dimension to your car once you install them. Sporting a new chevy headlight with custom made gauges and shining spoilers one can easily be the talk of the town. One can get his orders delivered to his house with the option of returning it if it is not up to the expected mark. But the value one gets out of an upgrade is quite intangible.

Show me the money!

It ain't just Tom Cruise mouthing that line. Marketers and sales persons all over the country are too! Is the recession really over they gloomily wonder to themselves. Consumers are suddenly saving it seems. with cd rates nearing 8% and just out of disaster, people are becoming more conscious of planning for the future. but, planning is anathema to the 'real' American life. spend, spend and spend more is what we learn from cradle to grave. So, i'd say, dont worry Joey my 'friendly' -all-pervasive-salesman because guess what? your American brothers and sisters dont want to keep you unhappy! not for long at least.

But, in this respect, we have a lot learn from the Eastern culture of Saving for a rainy day. In these markets gold is the most preferred form of long term investments as they are also generally risk averse. Although thanks to the effects of globalization, these economies have reached activism in the stock markets that were unimaginable a decade ago. Of course, this is imperative for these economies to faster reaching status of fully developed.

A 'Political' debate

Politicians as celebrity endorsers is a subject that can set off an explosive political debate. Imagine if our historic rock star President endorsed a line of Suits? or even our First lady, claimed by certain well known designers as being their favourite muse, endorsing a clothes brand! The very thought explodes forth a number of possibilities and situations doesn't it?!

Is the idea rather quixotic? or is it a reality of the not so far away future?

I wonder if endorsement by a President or any official who is a representative of the state would amount to unfair trade practice and violates the right to fair competition. One is compelled to say of course! But, i'm not too sure. maybe if i gave this debate a little more thought and rolled with it a while, i could come up with an argument proving any such hypothesis wrong.

Speaking of hypothesis, Let me reinforce the point here that Research Methodology in Marketing only considers a proven hypothesis a theory.

Going back to the question of Politicians as endorsers, perhaps it would be appropriate to hypothesize Politicians can Endorse effectively (and fairly) programs such as a communication directed towards discouraging drug usage among school goers. Brands like 'Say no to drugs' drive in Boston could probably use them. But then again, would a campaign be a Brand?

Phew! many seemingly unrelated questions this 'debate' has thrown up hasn't it.

like a mind mapping session at the office :)