Saturday, July 31, 2010

Promotions and gifts

What will you do to re-enter into a market with a bash? You give the customers something more than what they have been getting from other brands. What will you do if you want to stop your employees from cribbing about the job and salary? You give them some festive gifts and compliments. Is it as easy as it is being stated here? Never! A lot of research goes into this. This is pure investment and you never know what you are going to get out of it. Ignorance? Acceptance? More sales? More work? Our ultimate aim is the last two words because the first two is not going to alleviate pain. There are a lot of consultants who suggest promotional items and get them manufactured for you. They may be
corporate gifts
or freebies that go along with your product or service. For example, for an electronic gadget a customer buys, he would be happy to get a flash drive along with which is an accessory. There are
promotional flash drives
available online which can be custom branded for your company at a nominal rate. It helps in branding as well as value for money to the customers. It also helps in making the employees happy.

Monday, July 5, 2010

Data Recovery

In this post I am going to share the steps which was faced by me during the
data recovery .Last week ,my personal laptop got crashed because of some malware problem .Most of my business presentation and details are present in the hard drive .We hired a consultant who had some experience in hard drive recovery.He helped me to recover the data even though the operating system got corrupted .The consultant also helped me in Data Recovery Software .Software cost are increasing every day . Some of the software which was present in my system was previously installed by my client partner free of cost.

Saturday, July 3, 2010

Students as customers!

STP is the first rule of marketing. Segmentation has been traditionally done alone demographic variables and more recently psychometric variables. One segment in particular got me think the other day. The segment of students. Especially in the age group of undergraduate freshman to graduate sophomore. These are the guys with the greatest potential from the point of view of the marketer. They are young and raring to go in terms of consumption.
Innovation in terms of products of value to this group such as a new age pdf search improvement service would have great potential to bloom in the market. Students are constantly searching the web for information that will help them in their numerous assignments and tests. Tools that can simplify this process for them would definitely be a huge hit.

Remind your guests!

After much planning and labour, you send out the wedding invites well in advance to your guest list. But, wait a minute, could being early be a problem? What if your guests forget to save the date? The enterprising marketer has come up with a solution to this problem as well and are, save the date postcards!
These postcards essentially are small with a picture of the to be bride and groom and have the wedding date in big bold. Like all postcards, they can be easily pasted to the refrigerator or any common place that would ensure your guest does not miss your big day.
In my previous posts, I had spoken about other such wedding services. Surely, Internet is the new market place!